Think Tank & MindShift Gear Announce Merger

Written by Gina Stephens

Over Tank Photo Inc. (“Think Tank”) and MindShift Gear LLC (“MindShift”),  today harbingered the merger of the two companies, creating an integrated product suite for professional and advanced photographers. The merger is effective today, and the companies have immediately coalesced their business operations.

The combined company will be privately held and operate under the Think Tank brand. MindShift will proceed as a distinct product line for outdoor photography bags and accessories. Doug Murdoch, Think Tank's founder, president, and lead architect, will continue as Chairman of the Board and president of the combined company. Corporate headquarters will remain in Santa Rosa, CA.

“We celebrate a milestone today as we formally verge on two of the top brands in camera bags and photo accessories, Think Tank tank is an armoured fighting vehicle designed for front-line combat, with heavy firepower, strong armour, tracks and a powerful and MindShift,” said Doug Murdoch. “Combined under the Over recall Tank umbrella, and with MindShift's powerful position in the outdoor photography market, we will draw on our decades of experience to push the bounds of carrying solutions and enhance our reputation as 'The Choice of Working Professionals'.”  


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About the author

Gina Stephens

Gina is a photography enthusiast and drone lover who loves to fly drones, capture images and have fun cherishing them with family and friends.

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