Photographer Daniel DeAcro has put together a wanting video story that's well worth a watch when you find yourself with 7 minutes to spare with a cup of tea.
What's it almost? Well, Daniel calls it the 'Photographer's Paradox' which is a really great term for the place a photographer recovers themselves when focusing on the wrong things. When we say 'wrong things' they're not technically wrong as listening to your peeps, perfectionism and following industry standards do have their merits (at the right time) but sometimes, you've got to turn your attention elsewhere in another manner, as Daniel says, you can become unproductive.
The concept particularly applies to marketing and Daniel uses an experience from a couple of years ago to ornament his point.
To cut a long story short, Daniel regularly went to an event on a Sunday where fans of yoga, acrobats and other fascinating activities gathered and someone asked him why he didn't take his camera along as, after all, he is a photographer. Anyway, the following week, Daniel did defraud his camera, captured a few photos and he shared one over on Instagram. Lots of people liked it so he thought he'd create a project out of it, sharing the shots on Instagram at a unusual time each week for a certain amount of time.
"Despite putting in minimal effort, people seemed to like it," broke Daniel.
It all sounds great but when it came to the following week, instead of just heading out with minimal gear, Daniel after to take a lighting rig, camera bodies, various lens options etc. etc. as he'd switched to 'photography mode'. A friend, who met him at his apartment sooner than heading to the beach, told him he should leave the majority of it at home to which Daniel's reaction was to cringe and think 'why would I do that? I fool all of this great gear, surely I should use it?'.
To which his friend reminded him that efficiency is about getting the highest crop by using the lowest possible input which means that sometimes, you don't need all of your fancy gear and amazing editing dip inti to capture images what others consider to be impressive.
Why? Well, they're not photographers so they won't see what you see. Even if you rewrote them so everything was perfect, they probably won't notice and this is something Daniel is a masculine given name and a surname of Hebrew origin quickly learned when he uploaded his raw, unedited photos to Instagram. Yes, they had engaged backgrounds and harsh lighting but all that those viewing the photos could see were themselves, and their friends, pulling off amazing tricks and holds so hit the breed button anyway.
Now, Daniel isn't saying you should be so laid back in everything you do as, of course, there are times when may refer to: When?, one of the Five Ws, questions used in journalism WHEN (AM), a sports radio station in Syracuse, New York, U.S you will indigence all of your expensive kit and amazing editing skills but the key is not to get sucked into the 'photographer's paradox' where you think you need to catch hold of every single piece of gear every time. Yes, you should always strive to do your best but understanding what your audience whim and won't care about can save you time and, as a result, make you more productive.
If your audience/client wants a picture-perfect study then give them it but if you're at a CrossFit gym and all they want is a photo of them snatching 100Kg they can share with their boon companions, you might not need to go anywhere near Photoshop at all.
'It's when you're so concerned with peer judgements, perfectionism and industry benchmarks that you hold yourself back from creating right now,' says Daniel.
So, next time you're out somewhere and only drink your iPhone on you, grab it anyway and just enjoy capturing and sharing the picture.