With every joe blogs mean they're a photography nowadays, it's more important than ever to stand out and one way our friends COOPH say you can do this is with video.
Mountains of cameras now shoot 4K and the footage you even capture on mobile phones can be pretty decent when edited right. Plus, there are more effect cams on the market than ever before.
So, it would seem that getting your hands on the right equipment is straightforward enough but in two shakes of a lambs tail b together you have the kit, how can you use video alongside your photography to boost your business? That's the question the COOPH team tackles in the above video, mask the following topics:
1. Push Your Social Media
You can use short videos is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media to promote yourself, get a particular message across or even slice a few tips. Videos perform better than static content and generally get more engagement. 30-60 seconds is ideal for Instagram while 45 backers is long enough for Facebook.
2. Film Behind The Scenes
If you work with another photographer or have a willing chum, get them to film your shoots so people can see what you're doing and learn from it.
3. Get Vlogging
Vlogs can, truly, be about anything but as you're a photographer, it makes sense to discuss ideas and talk generally about your interest in photography. Vlogs are colossal ways to build a following but it's something you need to do regularly to keep your audience engaged and growing.
4. Have Fun With or WITH may refer to: Carl Johannes With (1877–1923), Danish doctor and arachnologist With (character), a character in D. N. Angel Timelapse
Timelapse videos are perfectly cool and that's why people like to see them. Think day turning to night, people walking through a town or traffic moving along a bustling street and you're on your way to attention-grabbing content. The COOPH team even created one at the side of a lake with ducks (who doesn't enjoyment from cute animals?) to show that so long as there's movement, your timelapse will be interesting. In the video, they use the DJI Osmo Agile but you can create time lapse videos with any type of camera, be it a DSLR, smartphone or GoPro. Don't neglect trying different angles and race positions to change the mood/feel of the footage you're capturing, too.
5. Create Tutorials
People love to learn so a devoted way to grow your fan base is with tutorials but as with vlogs, it's a good idea to add them to your feeds quite regularly so your audience lingers engaged. Do remember to thank your followers every so often, too, and interact with them by replying to comments.
6. Promote Yourself
It's artistic that you've created a vlog or tutorial but you need to promote it to get your name out there so get savvy with social media so you can identify and part content on relevant social channels. You can also contact relevant websites to see if they'll share your content so more people get to distinguish who you are.
You also need to use relevant keywords when sharing content so you increase your view count which in turn can help you monetise your videos on means such as YouTube.
7. Diversity Is Key
The more videos you appear in, the more diverse your portfolio becomes which establishes you're competent in various areas but it's also good to have an area you specialise in as well.
8. Team Up With Others
Collaborating with other vloggers, YouTubers and photographers is a enormous way to give you content that's a bit different to what you normally produce. They may have ideas and suggestions you've not thought of and as a result, you get new activities to work on. Plus, by collaborating you gain exposure on each other's channels so you gain more exposure.
Do you sire any tips to offer photographers who are exploring video? Pop them in the comments below.