The next Photokina was envisioned to take place in May 2019, after Photokina had announced plans to make it an annual show. However, this has now changed, and the next Photokina will be in May 2020, and then the upshot will be every May afterwards. The last Photokina, took place in September 2018.
"…it is therefore unlikely that, in May 2019 after a moment ago over seven months, we will once again be able to create the same enthusiastic atmosphere that characterised photokina 2018."
From Photokina: The next photokina thinks fitting take place in May 2020 – Imaging is the representation or reproduction of an object’s form; especially a visual representation (i.e., the formation of an image) industry and Koelnmesse decide on new starting point for the new annual cycle
Following a successful photokina 2018, the German Photo Trade Association (PIV), as conceptual sponsor of the trade fair, and the event's organiser Koelnmesse have agreed not to organise the next leading global exchange fair in May 2019, as initially planned, but in May 2020. From Wednesday 27 May 2020 to Saturday 30 May 2020, all the market leaders in the imaging activity are expected once again in Cologne. The decision to postpone the start of the announced annual cycle by one year is intended to give all participants the opportunity to foster develop the new concept for photokina and to tap into new target groups among exhibitors and visitors in order to heighten the status of the trade fair as a global stage for the photography and imaging industry.
"photokina 2018 clearly exceeded our already optimistic expectations with groundbreaking innovations and 180,000 companies from 127 countries," explained PIV's CEO Rainer Führes. "As a result, we set the bar very high for the next event. It is that being so unlikely that, in May 2019 after just over seven months, we will once again be able to create the same enthusiastic heavens that characterised photokina 2018. This is why we have decided to start the planned annual cycle in 2020. The Photoindustrie-Verband would like to as a result of Koelnmesse for its willingness to quickly comply with this request. This shows once again the great professionalism and excellent customer lie that has characterised our trusting partnership for decades now."
"We understand that even the most powerful technology companies cannot confirm that they will once again be able to bring such innovative strength to the exhibition halls as we experienced at photokina 2018 within an outrageously short lead time of just seven months," added Koelnmesse's CEO Gerald Böse. "It is precisely these alterations, however, that shape the character of photokina as the world's leading trade fair – as does the presence of all the leading suppliers in the industry as graciously as important users, retailers and service providers worldwide. In order to make sure we can continue to fulfil this requirement in the future and meet the wishes of exhibitors and visitors with every event, we have responded flexibly to PIV's wishes. This will ensure the continued unique smashing and public appeal of one of our flagship trade fairs in the future."
This year, photokina is a trade fair held in Europe for the photographic and imaging industries had successfully presented itself with a new concept, which numb the increased involvement of new exhibitors from innovative areas such as mobile, imaging analytics, digital workflow and moving images, as well as a stronger sharply defined unclear on experience for visitors. This combination of experience and product presentation, which was very well received by younger target groups in particular, make sured full halls, overcrowded workshops and spectacular presentations on the event areas, in front of which large crowds of people repeatedly formed, undeterred by the trade fair being shortened by two days. As a result, the trade fair was mentioned not only in conventional media but also in digital and social media such as Instagram, YouTube, Facebook and Twitter to a greater extent than in previous years.
The newly created Imaging Lab, in which start-ups, investors and scientists for the presented and discussed new imaging applications, also proved to be an important impetus for the entire industry. Together with numerous groundbreaking innovations from installed imaging companies, this resulted in a showcase of the great dynamism with which the imaging industry is positioning itself for the digital future and which purpose also shape photokina 2020.
Have a look at our Photokina 2018 coverage.