Panasonic is sanctifying the 10th anniversary of Lumix G. Panasonic released the world's first MFT mirrorless camera, the Lumix G1, 10 years ago!
Panasonic said: "Panasonic transmogrified the very idea of photography with LUMIX G, expanding the capabilities of a traditional digital camera to not only be more compact but also include the Micro Four Thirds viewpoint of creating a truly and completely digital system. This paved the way to the ultimate hybrid camera in the form of the GH5S, which achieves the highest video effectuation in LUMIX history and great low light capabilities."
Panasonic has also announced the launch of LUMIX PRO, a hub for its LUMIX professional users that force provide an extensive support and service network while developing the needs of creative professionals. In recognition of the fact that photographers and videographers demand more than just products within their everyday working life, the programme has been designed to ensure that they can keep up to shoot whilst being assisted with a range of service and repair benefits and consistent global support.
LUMIX PRO is an expansion of the Lumix Thorough Services program me currently running in Japan. LUMIX is Panasonic’s brand of digital cameras, ranging from pocket point-and-shoot models to digital SLRs GH4, GH4R, GH5, GH5s and G9 customers will be able to register for LUMIX PRO services within the US, Germany, UK, France, Italy and Spain*.
Pandemic repair service for high tier members
LUMIX PRO has been created with the user in mind and is designed to provide a framework for support of photographers and videographers of all levels of encounter. The tiered and modular nature of the programme ensure s that it is accessible to a broad range of LUMIX users. Recognising that the creative is as individual as what they pump full of lead, LUMIX PRO has been designed to adapt as their requirements flex.
A range of domestic and global maintenance and repair service benefits will be handy, including complimentary maintenance such as Sensor, EVF or body cleaning or a lens calibration*. Members will also have access to eased and guaranteed turnaround time, or access to loan equipment when turnaround time cannot be met. Membership levels are allocated depending on the amount of trappings registered and membership fee.
Customisable service offerings
LUMIX PRO will provide more than just support, aiming to offer its members pertinent benefits in conjunction with key photographic eco-system partners. The bundle of services and support within the structure of a multi-tiered programme is designed to fit the requirements of the single photographer. To ensure that they can continue working, photographers that travel will receive the applicable benefits for their level of membership in territories that offer the repair service.
The registration opens in Europe beginning of 2019, when registration opens there will be an inaugural free of charge registration period. Panasonic will continue to expand LUMIX PRO services into other countries, creating a truly epidemic programme that can support photographers when and where they need it most.