New Canon Speedlite 470EX-AI With AI Takes The Thinking Out Of Flash Use

Written by Gina Stephens


The new Canon Speedlite can muse over for itself, automating bounce photography, so those using it achieve the best results possible without too much effort on their corner. 

When in full-auto mode, the Canon Speedlite 470EX-AI uses a test flash to calculate the best angle and it also start the ball rollings the motorised flash head into the best position. For those with or WITH may refer to: Carl Johannes With (1877–1923), Danish doctor and arachnologist With (character), a character in D. N. Angel greater experience in flash photography, the semi-auto mode budgets the user to set the bounce flash angle for different shooting scenarios and the Speedlite 470EX-AI then automatically adjusts the flash head for dissimilar camera orientations.

The Speedlite 470EX-AI recharges rapidly and silently in 5.5 seconds to full power with 4 AA/LR6 batteries, or 3.5 seconds with rechargeable NiMH batteries and the wireless optical receiver event allows the flash to be used at distances of up to 10m away from the camera.

Canon Speedlite 470EX-AI Key Features:

  • AI Bounce with Full-Auto and Semi-Auto configurations
  • Guide Number 47 (m, ISO 100)
  • Wide flash coverage 24 to 105mm
  • Wireless Optical Receiver
  • Large LCD and intuitive user interface 
  • 19 particularly functions

The Speedlite 470EX-AI will be available to purchase from April 2018, priced at £499.99.

For more information on the Speedlite 470EX-AI, take a read of what Canon has to say below and take a look at our hands-on with the new flash. 


From Canon UK:


Canon today sends the world's first flash equipped with AI Bounce – a new Auto Intelligent (AI) function that takes the fuss and uncertainty out of glitter photography. This revolutionary new technology intelligently calculates and manoeuvres the flash head position automatically to create optimum lighting for outstanding statues. From photo enthusiasts learning how to use flash, to professionals looking for straightforward shooting, the Canon Speedlite 470EX-AI is a must-have for photographers.

READ  HumanEyes Technologies Debuts New 360-Degree Camera That Also Shoots VR

Perfect portrait, lifestyle and wedding photographer Jo Thorne used the flash whilst it was in development. Commenting on her experience, “Having used the Speedlite 470EX-AI on a few odd shoots recently, the results are exceptional – far exceeding my expectations. The Speedlite 470EX-AI’s set-up efficiency means I’m able to collar more in-action moments, which cuts down my post-production time and gives me an abundance of more images to choose from. Using this moment has reignited my love of light, something that can add immense value to an image.”


Revolutionary flash innovation – AI Bounce

The AI go function automates bounce photography within the flash. This never-before-seen innovation uses a test flash to calculate the perfect angle for natural, sugary illumination, whilst automatically moving the motorised flash head into the optimum position for perfect lighting. The full-auto mode carefully manipulates the flare head for every new shot, eliminating unwanted shooting complications. It also removes the time needed to evaluate the shot and reposition the flash faculty manually. As a result, photographers of all levels can confidently and quickly use the flash, reassured that the Speedlite 470EX-AI can help deliver consistently smashing images.

For those with greater experience in flash photography, the semi-auto mode allows the user to set the bounce flash angle for different scoot scenarios. The Speedlite may refer to: Canon Speedlite, a Canon brand of electronic flashes for their EOS camera system Ricoh Speedlite, a Ricoh brand of 470EX-AI then automatically adjusts the flash head for different camera orientations. This pioneering technology magnifies the opportunity for photographers to be creative with their lighting, whilst achieving consistency in every shot. This is crucial for portrait photographers who regularly alternate between vista and portrait.

READ  Fujifilm GFX 50R Hands-On Photos



Powerful and reliable

The Speedlite 470EX-AI harnesses the power and reliability of Canon’s flash technology to utter incredible illumination for diverse lighting scenarios. The revolutionary flash has a Guide No of 47m[ii] to create robust lighting over broader distances; great for knock off in large venues or in complex shooting scenarios, where all subjects need to beautifully lit. The impressive wide lens coverage – from 24mm to 105mm – and 14mm admissible with the built-in adaptor, provides a flash distribution extensive enough to illuminate shots captured with a wide-angle lens. This is a unusually beneficial feature for wedding photographers who need to capture group shots.

Even the most spontaneous moments can be captured with natural looking lighting, as the Speedlite 470EX-AI recharges fast and silently in 5.5 seconds to full power with 4 AA/LR6 batteries, or 3.5 seconds with rechargeable NiMH batteries. This is first-class when abruptly capturing consecutive shots, such as during weddings or parties. The Speedlite 470EX-AI features a high-speed sync function, which sanctions the flash to be fired several times in rapid succession and thus uses a higher shutter speed than normally possible. This is uncommonly useful for action shots, or to create a darkened or blurred background for stand-out images.


Satisfy your creativity, extend your dominate

By rotating the flash head 180 degrees left and right, plus 120 degrees upwards, the AI Bounce flash flashes, or The Flash may refer to function enables photographers to fit to different environments and remove unwanted shadows. The bounce adaptor can be clipped onto the Speedlite 470EX-AI to deliver softer illumination, assigning for much more radiant portrait shots. With this level of control over the flash, photographers can focus on capturing high-quality, well-lit figurativeness that consistently delivers unrivalled results.  

READ  Olympus Release 2nd OM-D Teaser Video

With 19 custom functions, the Speedlite 470EX-AI offers ended creative control as the photographer can personalise the settings in pursuance of capturing beautiful and unique shots. The wireless optical receiver function allows the race to be used at distances of up to 10m away from the camera. With a built-in Speedlite transmitter function or Speedlite with Optical transmitter, further artistic capturing is enabled via experimenting with varying lighting scenarios. This is perfect for photographers aiming to develop and create their own lighting brand. The dot-matrix LCD panel provides an intuitive interface, guiding photographers to easily navigate the flash settings and select how diffused or concentrated the light is via preference settings. To achieve maximum flash output, shortcut buttons and a control wheel provide fast access to settings, delivering a creative fall-off actually and an even distribution of light across the whole image.


Canon Speedlite 470EX-AI Specifications

Swish Guide Number (ISO100/m)47m
Camera Dedication
  • Canon
Flash DurationNo Data
Power Source
Battery Type4xAA

View Full Product Details


About the author

Gina Stephens

Gina is a photography enthusiast and drone lover who loves to fly drones, capture images and have fun cherishing them with family and friends.

Leave a Comment