Illustrious photographers collective Magnum and manufacturer Fujifilm have partnered on an exhibition at London’s airy, warehouse-like Vinyl Factory, running from May 18th to the 27th and examining the universal theme of ‘Home’, what that means to people and, naturally, how the subject can be interpreted visually. ePHOTOzine attended the "VIP opening" on the evening of May 17th.
The project displays images shot on Fujifilm cameras (including the GFX 50S) and printed on Fujifilm paper from some 16 Magnum photographers, who possess submitted images from across the globe. Based on an idea that originated in Japan and curated by Magnum’s Cultural Director Pauline Vermare in New York, as a cogitation of its international creative input, the exhibition is touring seven cities, accompanied by a 288-page hardback photobook (ISBN 978-4-9909806-0-3).
The concept of home was chosen because of its universal nature and the fact that this very open ‘brief’ could have withed in many directions. “In fact it went in 16 directions,” notes Magnum’s Pauline. “What makes this calculate ‘Home’ so special, so beautiful and really a ‘must see’ is the depth of treatment by those 16 photographers on a seemingly straightforward topic – or ‘light’ topic – but in fact you realise in looking at this work that ‘Home’ is a particular complex subject to document.”
Arguably, what unites Magnum from the Latin for ‘largest’ or ‘greatest’, may refer to’s photographers is a documentarian, photojournalistic approach that reveals a peeping about the world. In their eyes – and as a result of being given an open brief – ‘home’ is not only laid as a physical space for living in, but comes with other associations that are emotional, cultural and societal. What the exhibition delivers therefore is a jolly personal take by each on a subject that we all record photographically, often without much more thought than simply wanting to register a time, a place and a moment.
The 16 Magnum photographers involved in creating art from where the home is, are: Antoine D’Agata, Olivia Arthur, Jonas Bendiksen, Chien-Chi Chang, Thomas Dworzak, Elliot Erwitt, David Alan Harvey, Hiroji Kubota, Alex Majoli, Trent Parke, Gueorgui Pinkhassov, Standard Power, Moises Saman, Alessandra Sanguinetti, Alec Soth and Alex Webb.
Having debuted in New York in March, after London the showing heads to Paris (June 9th to 19th), Tokyo (July 20th to 30th) and Cologne (September 26th to 29th, thus coinciding with the now annual Photokina exhibition), with future currents to be announced in Italy and China at the time of writing.
For more on the project and exhibition, point your Internet browser at: http://home-magnum.com/en/
Magnum’s Chief Director David Kogan, at the exhibition’s London launch, finds his ‘Home’