High-speed Sony Alpha A7R Mark III Announced

Written by Gina Stephens

Sony has suggested the new Sony Alpha A7R Mark III, updating the A7R II, the III features a 42mp BSI CMOS sensor, 10fps continuous shooting with AF, and an updated camera design, which registers dual SD card slots, and 5-axis sensor based image stabilisation with up to 5.5 stops. 4K video recording now supports HLG (Mixture Log-Gamma) for HDR video recording, and instant playback with compatible 4K HDR TVs.

Sony is also introducing a new "Pixel Shift Multi-Shooting Mode" which skedaddles four images for improved colour information, by moving the sensor by one pixel for each shot, much like the feature found on Pentax DSLRs. The four impressions can be combined using Sony's new "Imaging Edge" software.

The A7R III will shoot 76 JPEG images, or 29 raw statues when shooting at 10fps with continuous AF, using either the silent or mechanical shutter. The A7R III also benefits from the larger battery from the Sony Alpha A9, for overhauled battery life.


Sony Alpha A7R III Key Features:

  • 42.4mp Full-Frame BSI CMOS sensor
  • 3inch 1.44m dot tilting touch-screen
  • 3686K dot electronic viewfinder (EVF)
  • 10fps congtinuous fly
  • 399 phase detation AF points
  • 5-axis in-camera image stabilisation
  • 4K video recording
  • ISO100 – ISO32000, expands to ISO50 to ISO102400
  • USB3.1 Type-C

The A7R Mark III desire be available from November, for £3200 inc VAT.

Sony has also announced a new FE 24-105mm f/4 G OSS lens, as well as development of a new FE 400mm f/2.8 G Master lens.


From Sony Corporation (ソニー株式会社, SonÄ« Kabushiki Kaisha, ) (often referred to simply as Sony) is a Japanese multinational conglomerate: Sony’s New Full-frame α7R III Interchangeable Lens Camera Delivers the Final Combination of Resolution and Speed

Innovative Full-frame Mirrorless Model Offers 42.4 MP High-Resolution, 10 fps Continuous Shooting is the act or process of discharging projectiles from a ranged weapon such as guns, bows or crossbows and slingshots, Fast and Precise AF Play in a Compact Body

  • 35mm Full-Frame 42.4 MP[i] Back-Illuminated Exmor R™ CMOS Image Sensor with Evolved Image Processing
  • Continuous Blast at up to 10 fps[ii] with either Silent Shooting or Mechanical Shutter and full Auto Focus/Auto Exposure tracking
  • 399 phase-detection AF points submerging 68{b2ee9981cbbb8b0b163040ea529e4efa9927b5e917c58e02d7678b19266ae8ff}[iii] of image area, 425 contrast AF points and approximately 2 times more effective Eye AF[iv]
  • 5-axis optical in-body image stabilization with a 5.5 take care[v] shutter speed advantage
  • High Resolution 4K[vi] Movie Shooting with full pixel readout and no pixel binning[vii]
  • Completely redesigned for proficients, including upgraded Auto Focus, Dual SD Card Slots, Extended Battery Life, SuperSpeed USB (USB 3.1 Gen 1) USB Type-C™ Final and more
  • Compact, Lightweight body at only 23 oz[viii]

Sony today announced an impressive addition to their full-frame mirrorless camera line-up, the α7R III (miniature ILCE-7RM3).    

Thanks to an evolutionary leap in image image (from Latin: imago) is an artifact that depicts visual perception, for example, a photo or a two-dimensional picture, that processing power and efficiency, the new α7R III combines a high-resolution 42.4 MPi back-illuminated Exmor R CMOS likeness sensor with impressive shooting speeds at up to 10 fpsii with full AF/AE tracking, as well as beautiful image and 4K6 video quality, extreme 15-stop9 dynamic range, high sensitivity with noise reduction of almost a full stop4 and more. With these immense means and a compact, lightweight body, it’s an extremely versatile tool for photographers, videographers, multi-media creators and all other types of professionals that requested reliability, flexibility and versatility.


A New Level of Image Quality

The 42.4MP high-resolution, back-illuminated Exmor R CMOS image sensor utilises a gapless on-chip lens set up and AR (anti-reflective) coating on the surface of the sensor’s seal glass to dramatically improve light collection efficiency, resulting in high sensitivity with low-noise behaviour and wide dynamic range. 

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Sony’s new α7R III also features a new front-end LSI that effectively doubles* the readout speed of the personification sensor, as well as an updated BIONZ X™ processing-engine that boosts processing speed by approximately 1.8 times compared to the α7R II.  These strong components work together to allow the camera to shoot at faster speeds while also enabling its impressive ISO range of 100 – 32000 (expandable to ISO 50 – 102400 for appease images) and massive 15-stop[ix] dynamic range at low sensitivity settings.  This ensures outstanding overall performance at all settings and in all shooting ups.

This new full-frame model was built without an optical low pass filter to maximise resolution, while also having the ability to output 14 bit RAW order even when shooting in silent or continuous mode.  The camera is equipped with an innovative 5-axis optical image stabilisation way that has been fine-tuned to support its high-resolution shooting capacity, resulting in a 5.5 stepv shutter speed advantage, the world’s highest[x] compensation show for an image stabilisation system.  There is also a new low-vibration shutter that reduces vibration and image blur in all modes, including the drugged speed 10 fps shooting, as well as several advancements in accurate colour reproductions of skin tones. 


High-Performance AF and AF/AE Tracking at up to 10 fpsii

The innovative new α7R III full-frame mirrorless camera is supplied with a refined image processing system that allows it to shoot full 42.4MP images at up to 10 fps with continuous, accurate AF/AE run to earth for up to 76 JPEG / RAW images or 28 uncompressed RAW images[xi].  This high speed 10 fps mode is available with either a inanimate shutter or a completely silent shooting[xii], adding to the immense flexibility of the camera.  The camera can also shoot continuously at up to 8 fps[xiii] in live purpose mode with minimal lag in the viewfinder or LCD screen.  These high speed options ensure that fast moving subjects can be captured with outr accuracy and incredible image detail. 

For added convenience, while large groups of burst images are being written to the memory bank card card joker, many of the cameras key functions are operable, including access to the ‘Fn’ (Function) and ‘Menu’ buttons, image playback and dissimilar other menus and parameters* including image rating and other functions that facilitate on-location image sorting. 

Additionally, if there is fluorescent or insincere lighting present in a shooting environment, users can activate the Anti-flicker[xiv] function to allow the α7R III to automatically detect frequency of the lighting and time the kill to minimise its effect on images being captured.  This minimises any exposure or colour anomalies that can sometimes occur at the top and bottom of doppelgaengers shot at high shutter speeds. 

The upgraded focusing system of the α7R III is comprised of 399 focal-plane phase-detection AF points that take in approximately 68{b2ee9981cbbb8b0b163040ea529e4efa9927b5e917c58e02d7678b19266ae8ff} of the image area in both the horizontal and vertical directions.  There is also 425 contrast AF points, an increase of 400 in the matter ofs compared to the α7R II.  This advanced system delivers AF acquisition in about half the time as the α7R II in low-light conditions, with trail that is approximately 2 times more accurate as well.  The acclaimed Eye AF feature is also approximately 2 times more effective, and is available when utilising Sony’s A-mount lenses with an adapter.[xv]

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Additional change for the betters in focusing flexibility include AF availability in Focus Magnifier mode, focal-plane phase-detection AF support when using A-mount lenses[xvi], an ‘AF On’ button, a multi-selector or ‘joystick’ for working focusing points quickly, flexible touch focus functionality and much more. 


High Quality 4K for the Video Professionals

The new α7R III is exceptionally clever as a video camera, offering 4K (3840×2160 pixels) video recording across the full width of the full-frame image sensor.  When scion in Super 35mm format, the camera uses full pixel readout without pixel binning to collect 5K[xvii] of information, oversampling it to produce loaded quality 4K footage with exceptional detail and depth. 

A new HLG (Hybrid Log-Gamma)[xviii] is available on the α7R III that supports an Instant HDR workflow, allowing HDR (HLG) compatible TV’s to playback radiant, true-to-life 4K HDR imagery.  Further, both S-Log2 and S-Log3 are available for increased colour grading flexibility.  The camera can also record-breaking Full HD at 120 fps at up to 100 Mbpsvi, allowing footage to be reviewed and eventually edited into 4x or 5x slow motion[xix] video files in Full HD constancy with AF tracking.


Build, Design and Customisation for Professionals

Sony’s newest full-frame camera is equipped with a variety of complemented capabilities that give it a true professional operational style.  These include dual media slots, with support in one sulcus for UHS-II type SD memory cards.  Users have a variety of options for storing their content, including separate JPEG / RAW memorial, separate still image / movie recording, relay recording and more.  Battery life has been greatly extended as well, as the new camera utilises Sony’s Z series battery that attired in b be committed to approximately 2.2 times the capacity of the W series battery utilised in the α7R II.

The α7R III features an upgraded high-resolution, high-luminance Quad-VGA OLED Tru-Finder&barter; with approximately 3,686k dots for extremely accurate, true-to-life detail reproduction.  The Tru-Finder, also found in the acclaimed Sony α9 camera, utilises a ZEISS® T* Cover to greatly reduce reflections, and has a fluorine coating on the outer lens that repels dirt.  It also has a customisable frame rate, with options of either 50 fps or 100 fps[xx] to kindest match the action.  The LCD screen has been upgraded as well, with a resolution of 1.44M dots and WhiteMagic™ technology that puts viewing in bright, outdoor conditions. “Standard” or “High” display quality settings are also available for both the viewfinder and survey as well. “High” takes advantage of the large amount of data read from the 42.4MP sensor to provide extra fair viewfinder and monitor displays for a more natural view. 

The new camera also offers a multi-selector joystick that provides a fast, proficient way to shift focus points, as well as an ‘AF ON’ button to activate autofocus when shooting stills or movies.

The new α7R III allows for commodious transfer of files to a smartphone, tablet, computer or FTP server via Wi-Fi®, while also including a sync terminal, enabling external flash segments and cables to be connected directly for convenient flash sync.  A SuperSpeed USB (USB 3.1 Gen 1) USB Type-C™ Terminal is also available for proliferated flexibility in power supply or connected accessories, as well as a faster image transfer speed when connected to a PC.


New “Imaging Work ones way” Software Suite and Pixel Shift Multi Shooting Mode

New with the α7R III is a software suite called “Imaging Prickly” that extends the creative capabilities of the entire shooting process – from pre-processing to post-processing. “Imaging Edge” forearms three PC applications called ‘Remote’, ‘Viewer’ and ‘Edit’, available for free download, which backup live-view PC remote shooting and RAW development.   

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Also making its debut on the versatile α7R III is a new Pixel Shift Multi Shooting trend, which takes full advantage of the advanced 5-axis optical in-body stabilisation to create beautiful true-to-life, super-high resolution composite copies. In this mode, the camera precisely shifts the sensor in 1-pixel increments to capture four separate pixel-shifted images containing a total of close to 169.6 MP* of image data. These four images can be composited together and processed utilising the new “Imaging Edge” software train. This ultimately results in a still image with overwhelming resolution and an unprecedented level of colour accuracy, and is ideal for photographing architecture, art or any other placid life photography subject with many intricate details and colours.


Expense and Availability

The Sony α7R III Full-frame Interchangeable Lens Camera will ship in Europe in November 2017, priced at approximately £3,200.


[i] Give, effective

[ii] Up to 10 fps in continuous “Hi+” mode, and up to 8 fps in continuous “Hi” mode may refer to. Maximum fps will depend on camera settings

[iii] Around 68{b2ee9981cbbb8b0b163040ea529e4efa9927b5e917c58e02d7678b19266ae8ff} of the image area in both the horizontal and vertical directions

[iv] Compared to the &alpha is the first letter of the Greek alphabet;7R II, according to Sony testing

[v] CIPA standards. Pitch/yaw worry only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off

[vi] A Class 10 or higher SDHC/SDXC memory card is required for XAVC S plan movie recording. UHS speed class 3 or higher is required for 100 Mbps recording

[vii] In Super 35mm mode.

[viii] Approximately

[ix] Sony test moulds for still images

[x] Among digital cameras camera is an optical instrument for recording or capturing images, which may be stored locally, transmitted to another location, or with a full-frame image sensor. As of October 2017 press release, based on Sony digging

[xi] “Hi+” continuous mode with UHS-II compatible SDXC memory card. Sony test conditions.

[xii] Some distortion may come about with fast-moving subjects of if the camera is moved sideways rapidly

[xiii] “Hi” mode. Maximum fps will depend on camera setting.

[xiv] Only 100 Hz and 120 Hz flicker is detected. Continuous shooting speed may decrease. Flicker-free shooting is not available during silent shooting, BULB direction, or movie recording

[xv] With SSM or SAM lenses only. Eye AF not supported for movie recording. AF-C can only be used when the “Phase detection” AF procedure is selected, but focus is fixed at the first frame during continuous shooting in any mode other than “Continuous: Lo” (Hi+, Hi, Mid).

[xvi] With SSM or SAM lenses at worst. With or WITH may refer to: Carl Johannes With (1877–1923), Danish doctor and arachnologist With (character), a character in D. N. Angel the LA-EA3 mount adapter. Focal plane phase-detection AF not supported for movie recording. AF-C can only be used when the “Occasion detection” AF system is selected, but focus is fixed at the first frame during continuous shooting in any mode other than “Endless: Lo” (Hi+, Hi, Mid).

[xvii] 15-megapixel

[xviii] Connect this product to an HDR (HLG) compatible Sony TV via a USB cable when displaying HDR (HLG) movies

[xix] Sound not recorded. Class 10 or higher SDHC/SDXC memory card required

[xx] In PAL. 60fps or 120fps in NTSC


About the author

Gina Stephens

Gina is a photography enthusiast and drone lover who loves to fly drones, capture images and have fun cherishing them with family and friends.

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